Bringing Audience Engagement to Traditional Media: Interactive Print Ads

Audience engagement has quickly become a key concept in the online arena, with everyone from multimillion-dollar brands to mom bloggers carefully monitoring their audience statistics and making increasing engagement a primary objective within their social media strategy. But why should this effort to encourage and increase engagement be limited only to online media? Can’t the basic principals we have learned to engage audiences online be brought back to traditional media?

Read More